By Rashmi Goel

Most of us have a favorite brand of skincare. Some people like to browse the online beauty channels, lust over the latest launches, and sign up for waitlists for the newest products. From their innovation to their packaging to their textures to their smells, new beauty brands excite us for a variety of reasons. Researching new buzz-worthy ingredients and keeping up with science-based product trends is what we do every day. We are also passionate about packaging. Throughout the last few years, skincare brands have been increasingly focused on a purpose, whether securing their eco credentials with a transparent production line and ingredient list or promoting various traditions. Here are some of the best new skincare brands that are well worth your money.

Muihood

As a skincare brand inspired by Chinese herbs and botanicals, Muihood aims to provide products that act as a love letter to skin and are a part of every self-care routine, as well as foster a sense of community among them. Its two starting products include the Good Chi Cleansing Balm, which has vitamin-rich soybean oil to replenish essential fatty acids, as well as ginseng root to boost hydration and goji berry, an antioxidant, and the Muihood Gua Sha Spoon, which sculpts cheeks, releases tension and drains puffiness. We believe that the products you use every day should support your health and make a real difference in your wellbeing. In Cantonese, muihood stands for sisterhood. They are passionate about individualism and action.

https://muihood.com

Chi is good energy, whether it's the healing scent of someone you love or spending time with friends. Chi is an energy current that passes through the body in traditional Chinese medicine. Chi courses through you, filling you with life and health. The feeling of fresh, clean, and replenished skin is incomparable. As it removes makeup and oil-based impurities, this buttery cleansing balm also nourishes and renews your skin for a soft, plump and clean appearance. Your face feels like it has been hugged, as it is deeply cleansed without leaving it feeling tight or greasy. Cithrol is a mild surfactant derived from plants that creates a high-performance microemulsion in the Good Chi. Rinses off easily without leaving a residue. Makes your skin feel soft, smooth, and fresh.

indē wild

The founder of indē wild, Diipa Khosla, describes the brand as a "conscious and holistic beauty ecosystem." Inspired by her Indian heritage and cultural influences, as well as growing up with her mother, Dr Sangita Khosla, an Ayurveda doctor and dermatologist, who combined science with tradition. It's great to see Ayurvedic herbs becoming buzz ingredients for lots of brands because they are really effective. In addition to having science-backed ingredients, it is 100 years old," she said when the brand launched. There has been a void in the market for these superfoods that have been enjoyed for thousands of years. She decided to combine them with chemistry and call it AyurvedistryTM, which combines Ayurveda and chemistry.

https://uk.indewild.com

Skincare regimens that require multiple steps are obsolete. Sunrise Glow Serum and Sunset Restore Serum have been designed to nourish your skin day and night. The AM Serum brightens and rejuvenates your skin, while our PM Serum hydrates and de-stresses it. The indē wild ingredients for your AM/PM skincare routine are safe and effective. The best part is that they are also suitable for all skin types and can even be used while pregnant! Ascorbic acid, which is a potent antioxidant that helps prevent premature aging, is contained in the AM serum at 15%, but it is not the only one. Moreover, the serum contains other powerful antioxidants like vitamin E, niacinamide, and ferulic acid. Hyaluronic acid is also included to keep the skin hydrated and plump. The anti-inflammatory and antibacterial properties of turmeric and ashwagandha can also help with acne. There are many benefits of bakuchiol similar to those of retinol/retinoids, but without the irritation. Furthermore, it is formulated with squalane, an excellent moisturizer. Also, the amla oil, saffron oil, and rosehip oil have many benefits for the skin, such as causing it to appear radiant and hydrated.

Cultured Biomecare

Cultured treats your complexion like the ecosystem it is - encouraging stronger, healthier skin that is less likely to develop blemishes or be dry. Microbiome science is incorporated into each formula to target the source of skin concerns, rather than just the symptoms, in order to assist skin to take care of itself. With a unique blend of prebiotics, postbiotics, and ferments, each elixir strengthens all skin types without disrupting their delicate, natural balance. The Cultured treatment optimizes skin function and resilience, working to maintain even skin tone while smoothing, reviving, and rejuvenating super-sensitive skin. Based on years of research across the globe with leading chemists, Cultured has developed what they call 'biomecare'.

https://www.culturedbiomecare.com

Formulated to respect the skin barrier, this cleansing balm removes make-up, dirt, and urban pollution in a gentle yet highly effective manner. Prebiotics support the microbiome and rebalance skin, making it less prone to oiliness, breakouts, and irritation. The skin is more refreshed and calm. Fermented oil complexes penetrate the skin faster and feel lighter than traditional plant oils. Not only does it lift and remove dirt and make up, but it also replenishes the skin with moisture and nutrients, boosting its protective layers. A mild, skin-barrier-respecting sucrose emulsifier transforms the balm into a wash-off milk without the harshness common with PEGs or surfactants. Micro-algae extract acts as a skin superfood that triggers skin growth factors (TGFs and DKKs) to strengthen and rejuvenate the skin. In addition to strengthening skin barrier, it helps balance and soothe skin due to its broad-spectrum prebiotic effect. This PhytoPlankton active product provides protection against urban dust and pollution by strengthening the skin's barrier. It strengthens the stratum corneum and enhances internal hydration by cementing the stratum corneum. Prebiotics promote the health of the microbiome and have anti-inflammatory and skin-soothing properties.

Nimya

As The creator and curator of the best products, NikkieTutorials is Nimya's guide. Nikkie de Jager has been in the Beauty Industry for over 14 years and has seen it all. In her quest to find the best products, Nikkie continues to look out for. Creating the ultimate beauty products that you need is one of her specialties. nikkie's essentials are always innovative and have to be on your shopping list! Nimya will provide you with the tools to be the best version of you, and Nikkie will continue to help you use these tools in the best way. Since growing up, Nikkie has lived by her own set of rules and labels. For Nikkie, wearing the appropriate products is crucial. They are the foundation of your power. Your makeup is your power! As a company, she wants her customers to be able to build their own safe space. She offers high-quality products at affordable prices. Nimya gives you the chance to create your own labels in a world full of labels. Nimya helps you strengthen the most important label of all: you. Whether you want crazy colors, textures, or finishes, Nimya products are perfect for you. As a makeup artist, Nikkie has designed each product to maximize the performance of any makeup applied afterwards. As an example, the serum is loaded with hydrating and anti-inflammatory ingredients - grapefruit and pineapple extracts; marula oil; and squalene - and doubles as a primer for makeup.

https://www.nimya.com

Discover all the Nimya products with the Hello Nimya Bundle. A convenient addition to a makeup tool arsenal, the Nimya Blow Before You Go Fan keeps makeup in place throughout the day. The setting spray is ideal for use along with this product to maintain a fresh, just-applied look. Designed to nourish and hydrate delicate skin around your eyes, the Nimya Brrr Brrr Cooling Eye Stick also doubles up as an effective primer for makeup. The Nimya License to Glow Serum is a nutrient-rich serum that promotes a fresh, radiant complexion. Nimya Where It All Starts combines both primer and moisturizer to create the perfect canvas for makeup application. Keep makeup looking fresh and locked in position throughout the day with Nimya Set It & Forget It Spray, a setting spray that can be used on any makeup look, whether natural or vibrant.

Nécessaire

Randi Christiansen, alumna of Esteé Lauder, and Nick Axelrod, co-founder of Into the Gloss, teamed up to launch Nécessaire last year. From the Nécessaire body wash to their nourishing hand cream, the collection features a variety of body care products anchored by self-care. The minimal and sophisticated aesthetic of Nécessaire's range appeals to self-pamperers as well as for those wishing to make their bathroom cabinet look like a European apothecary. High-quality ingredients and a quality aesthetic work together. Its product line includes unscented body wash, fragrance free moisturizers and soothing formulations that are suitable for dry and irritated skin. The ingredients ensure comfortable daily use for those of us who have sensitive skin.

https://necessaire.com

Although Néssaire formulas are for the body and hair, they've put just as much thought and expertise into them as other skincare brands do in their face formulas. It's not a one-size-fits-all solution for skin care. With a line of shower products, as well as body lotions and deodorants, Nécessaire is striving towards clean formulas and sustainability, being certified Climate Neutral in the first year of business and Plastic Neural in the second. There are fragrance-free formulas available for those with sensitive skin and scalps, and all of the products are vegan.

MUTHA

In every sense of the word, creating MUTHATM and its product line was a labor of love. As a first-time mother in 2015, Hope Smith sought out natural, plant-based products to help with her impending stretch marks. It wasn't possible to find anything on the market, be it a drug store or high-end product. The only option was to create her own. Hope converted her kitchen into an experimental lab, committed to creating a product that would be beneficial to the skin. The first MUTHATM body butter was made in that kitchen. Friend after friend requested samples. There was no end to it. As demand increased, she moved into a lab where she continued to refine the formula. It took her two years to replace every body oil and cream on her vanity with her new products.

https://mutha.com

The MUTHA skincare and body care line contains targeted ingredients like hyaluronic acid, peptides, vitamin E, and vitamin C that nourish skin to help us feel confident and celebrated. We often don't give our bodies what they deserve, despite the weight they bear. We should treat our bodies with the same nourishing ingredients and attention to detail as we do our faces. Muth make products that are luxurious and a reminder to reclaim your body and take time to care for yourself.

Bad Habit

A new skin care line, called Bad Habit, has been launched by Morphe's parent company, Forma Brands, in collaboration with the 'uncool-cool girl' influencer and entrepreneur Emma Chamberlain. Modern skin care is designed to cope with the amazingness and messiness of modern life. Each ingredient is added with a specific purpose in mind, so there are no 'filler' ingredients, like glycolic acid, charcoal, and hyaluronic acid, as well as interesting additions like matcha and melatonin. Furthermore, the textures and scents add a sense of self-care to the application process.

https://badhabitbeauty.com

It's skin care that's good for your skin even if you're not. Bad Habit skincare resets your stressed-out skin (and mind). It is these proven ingredients, functional fragrances, and sensorial textures that give your skin the good it needs to cancel out all of your bad habits. All of the ingredients that go into a Bad Habit product have a purpose. The fact that you're dehydrated or spend too much time on your phone has no bearing on your life phone, this skincare is designed to combat the realities of modern life that wreak havoc on your skin. Every formula is tested for purity and cleanliness. There are no parabens, phthalates, sulfates, mineral oils, formaldehydes, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, nor do we contain mineral oil. Skincare is self-care. In order to make using these products feel more like me-time and less like a routine, it has added functional fragrances, calming (or energizing) ingredients, and soothing textures.

BYOMA

With BYOMA skincare, Future Beauty Labs has added a new brand to its portfolio designed to boost and rebuild the skin barrier at an affordable price point. Featuring a wide range of clinically proven, dermatologist-approved and science-backed formulas, Byoma will boost, build, balance and brighten the skin by combining handpicked lipids and handpicked ingredients. New products in the range include a Creamy Jelly Cleanser, a Balancing Face Mist and a Moisturizing Gel Cream. There are also three serums to balance, brighten and hydrate the skin. BYOMA aims to combine the skin science of barrier care with the performance and efficacy of single ingredient formulations to create the "ultimate skin-compatible solution". Future Beauty Labs, which is more well-known for providing self-tanning solutions for brands like Tan-Luxe, Isle of Paradise, and Tanologist, is now entering the skincare market.

https://www.cultbeauty.com

BYOMA aims to improve the barrier function of your skin by repairing, restoring and regenerating its structure. With the unrealistic idea that skin is age-resistant, completely poreless, and flawless, BYOMA was created to revolutionize these standards. Founded by the ever-curious Marc Elrick, you can expect a 'no fillers, no fluff' approach to this diverse product offering. The breakthrough Tri-Ceramide Complex in BYOMA boosts, not damages, your skin barrier. Presented in fun, neon-coloured bottles and tubes made from recyclable materials, these skin care essentials are a must-have addition to any bathroom cabinet.